Services marketing / John E. G. Bateson, K. Douglas Hoffman.
By: Bateson, John E.G.
Contributor(s): Hoffman, K. Douglas.
Material type: BookPublisher: Australia : South-Western Cengage Learning, c2011Edition: 4th ed. , international ed.Description: 468 p. : ill.ISBN: 9780538476454.Call No.: HD 9980.5 B373S 2011 Subject(s): Service industries -- MarketingBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 9980.5 B373S 2011 (Browse shelf) | Available | 201208150016 | |
Main Campus Book Shelves | HD 9980.5 B373S 2011 (Browse shelf) | Available | 201208150017 |
Includes bibliographical references and index
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