Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
By: Heding, Tilde.
Contributor(s): Knudtzen, Charlotte F | Bjerre, Mogens.
Material type:
BookPublisher: London : Routledge, 2009Description: 267 p. : ill.ISBN: 9780415443272.Call No.:
HD 69 .B7
H424B
Subject(s): Brand name products -- Management | Branding (Marketing) | MarketingBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 69 .B7 H424B (Browse shelf) | Available | 201209120005 | |
| Main Campus Book Shelves | HD 69 .B7 H424B (Browse shelf) | Available | 201209120006 |
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Includes bibliographical references and indexes
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