Consumer behavior : global shifts and local effects / Rajagopal.
By: Rajagopal.
Material type: BookSeries: Global economic studies series.Publisher: New York, N.Y. : Nova Science Publishers, c2010Description: 318 p. : ill. + 1 DVD.ISBN: 9781608762767.Call No.: HF 5415.32 R342C Subject(s): Consumer behavior | Consumer -- Psychology | Marketing | International economic integrationBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.32 R342C (Browse shelf) | Available | 201302120026 |
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HF5415.32 O544 Online consumer psychology : understanding and influencing consumer behavior in the virtual world / | HF 5415.32 O644 Online consumer behavior : | HF 5415.32 R342C Consumer behavior : | HF 5415.32 R342C Consumer behavior : | HF 5415.32 R395T The trend forecaster's handbook / | HF5415.32 R422 Readings on market-driving strategies : | HF5415.32 R467 Representing consumers : |
Includes bibliographical references and index
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