The alliance strategy's effect on an ariline's individaul branding form the customet's perspective / Nutthapong Prakobkandee ; London Metropolitan University.
By: Nutthapong Prakobkandee.
Contributor(s): Coleman, Nicholas [advisor] | London Metropolitan University.
Material type:
BookPublisher: [London] : London Metropolitan Univ., 2012Description: 279 leaves.Call No.:
Dissertation N877A 2012 LONDONMET
Subject(s): Airlines -- Research | Airlines -- Customer services -- Research | Airlines -- Marketing -- Research | Strategic alliances (Business) -- Research | Branding (Marketing) -- Research | Nutthapong Prakobkandee -- Academic papers | London Metropolitan University -- Dissertations | Bangkok University -- Academic papersDissertation note: Thesis (Ph.D.)--London Metropolitan University, 2012
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | Dissertation N877A 2012 LONDONMET (Browse shelf) | Not for loan | 201303180002 |
Thesis (Ph.D.)--London Metropolitan University, 2012
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