Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
By: Drewniany, Bonnie L.
Contributor(s): Jewler, A. Jerome.
Material type: BookPublisher: Australia : Wadsworth Cengage Learning, c2014Edition: 11th ed. , international ed.Description: 314 p. : ill.ISBN: 9781285080277.Call No.: HF 5825 D738C 2014 Subject(s): Advertising copy | Advertising layout and typographyBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5825 D738C 2014 (Browse shelf) | Available | 201303220029 | |
Main Campus Book Shelves | HF 5825 D738C 2014 (Browse shelf) | Available | 201303220031 |
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HF 5825 D738C 2011 Creative strategy in advertising / | HF 5825 D738C 2011 Creative strategy in advertising / | HF 5825 D738C 2014 Creative strategy in advertising / | HF 5825 D738C 2014 Creative strategy in advertising / | HF5825 G477H 2007 How to write great copy : | HF5825 G477U The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising | HF5825 G477U The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising |
Includes bibliographical references and index
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