Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.

By: Belk, Russell W.
Contributor(s): Fischer, Eileen, 1959- | Kozinets, Robert V, 1964-.
Material type: materialTypeLabelBookPublisher: Los Angeles, Calif. : SAGE, 2013Description: 234 p. : ill.ISBN: 9780857027672.Call No.: HF 5415.2 B444Q Other title: Qualitative consumer and marketing research.Subject(s): Marketing research | Consumers -- Research | Qualitative researchBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.2 B444Q (Browse shelf) Available 201304010005
Main Campus
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HF 5415.2 B444Q (Browse shelf) In transit from Main Campus to City Campus since 2020-07-13 201304010006

Includes bibliographical references and index

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