Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele.

By: East, Robert.
Contributor(s): Wright, Malcolm | Vanhuele, Marc.
Material type: materialTypeLabelBookPublisher: Los Angeles, Calif. : SAGE, 2013Edition: 2nd ed.Description: 337 p. : ill.ISBN: 9781446211236.Call No.: HF 5415.32 E277C 2013 Subject(s): Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.32 C677F 2017 The fluid consumer : HF5415.32 D369W Why people buy things they don't need : HF5415.32 E277C Consumer behaviour : advances and applications in marketing HF 5415.32 E277C 2013 Consumer behaviour : HF5415.32 E533C 1986 Consumer behavior HF5415.32 E533C 1995 Consumer behavior HF5415.32 F692C Consumers in context : the BPM research program

Includes bibliographical references and indexes

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