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Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

By: Klimchuk, Marianne Rosner.
Contributor(s): Krasovec, Sandra A.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2012Edition: 2nd ed.Description: 246 p. : ill. (chiefly col.).ISBN: 9781118027066.Call No.: TS 195.4 K545P 2012 Subject(s): Packaging -- DesignBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		TS 195.4 K545P 2012 (Browse shelf) Available 201305220001

Includes bibliographical references and index

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