Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.

By: Altstiel, Tom.
Contributor(s): Grow, Jean.
Material type: materialTypeLabelBookPublisher: Los Angeles, Calif. : SAGE, c2013Edition: 3rd ed.Description: 420 p. : ill. (chiefly col.).ISBN: 9781452203638.Call No.: HF 5823 A477A 2013 Subject(s): AdvertisingBibliography, etc. Note: Includes bibliographical references and index
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HF5823 A477A Advertising strategy : HF 5823 A477A 2010 Advertising creative : HF 5823 A477A 2010 Advertising creative : HF 5823 A477A 2013 Advertising creative : HF 5823 A477A 2013 Advertising creative : HF5823 A573H Handbook of small business advertising HF5823 A664C Cases in advertising and marketing management :

Includes bibliographical references and index

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