Competitive success : how branding adds value / John A. Davis.
By: Davis, John A.
Material type: BookPublisher: Chichester : Wiley, 2010Description: 397 p. : ill.ISBN: 9780470998229.Call No.: HD 69 .B7 D384C Subject(s): Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 69 .B7 D384C (Browse shelf) | Available | 201309120001 |
Includes bibliographical references and index
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