Competitive success : how branding adds value / John A. Davis.
By: Davis, John A.
Material type: BookPublisher: Chichester : Wiley, 2010Description: 397 p. : ill.ISBN: 9780470998229.Call No.: HD 69 .B7 D384C Subject(s): Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 69 .B7 D384C (Browse shelf) | Available | 201309120001 |
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HD69 .B7 D384B Brand asset management : driving profitable growth through your brands | HD69 .B7 D384B Brand asset management : driving profitable growth through your brands | HD69.B7 D384B 2002 Brand asset management : | HD 69 .B7 D384C Competitive success : | HD69 .B7 D384M More than a name : | HD69 .B7 D423C 2006 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 D423C 2013 Creating powerful brands / |
Includes bibliographical references and index
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