The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.
Contributor(s): Caywood, Clarke L [ed.].
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, c2012Edition: 2nd ed.Description: 904 p. : ill.ISBN: 9780071767460.Call No.: HM 263 H362 2012 Subject(s): Public relations | Communication in management | Communication in marketingBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HM 263 H362 2012 (Browse shelf) | Available | 201309250002 |
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HM263 G786P Public relations research annual volume 2 | HM263 G786P Public relations research annual volume 3 | HM263 H362 The handbook of strategic public relations & integrated communications | HM 263 H362 2012 The handbook of strategic public relations and integrated marketing communications / | HM 263 H362 2012 The handbook of strategic public relations and integrated marketing communications / | HM263 H377P Public relations : an introduction | HM263 H377P 2000 Public relations : an introduction |
Includes bibliographical references and index
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