The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.

Contributor(s): Caywood, Clarke L, 1947- [ed.].
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill, c2012Edition: 2nd ed.Description: 904 p. : ill.ISBN: 9780071767460.Call No.: HM 263 H362 2012 Subject(s): Public relations | Communication in management | Communication in marketingBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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