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Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

By: Kumar, Nirmalya.
Contributor(s): Steenkamp, Jan-Benedict E.M.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Palgrave Macmillan, 2013Description: 256 p. : ill.ISBN: 9781137276612.Call No.: HF 5415.1255 K852B Subject(s): Branding (Marketing) | Brand name products | Branding (Marketing) -- Developing countries | Brand name products -- Developing countriesBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF 5415.1255 K852B (Browse shelf) Available 201310250013

Includes bibliographical references and index

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