Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer.

By: Nickles, Elizabeth.
Contributor(s): Iyer, Savita.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Palgrave Macmillan, 2012Description: 243 p.ISBN: 9780230341685.Call No.: HF 5415.1255 N524B Subject(s): Branding (Marketing) | Product managementBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.1255 N524B (Browse shelf) Available 201311050016

Includes bibliographical references and index

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