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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.

By: Calkins, Tim.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Palgrave Macmillan, 2012Description: 294 p. : ill.ISBN: 9780230340343.Call No.: HF 5415.15 C344D Subject(s): Product management | Strategic planningBibliography, etc. Note: Includes bibliographical references and index
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Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HF 5415.15 C344D (Browse shelf) Available 201310250017
Main Campus
Book Shelves 		HF 5415.15 C344D (Browse shelf) Available 201311050015

Includes bibliographical references and index

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