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Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

By: Fuggetta, Rob.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2012Description: 283 p. : ill.ISBN: 9781118336038.Call No.: HF 5415.55 F833B Subject(s): Relationship marketing | Customer loyalty | Word-of-mouth advertising | Branding (Marketing)General Note: Includes index
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Book Shelves 		HF 5415.55 F833B (Browse shelf) Available 201311050014

Includes index

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