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60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

By: Mootee, Idris, 1958-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2013Description: 246 p. : ill. (chiefly col.).ISBN: 9781118625163.Call No.: HF 5415.1255 M667S Subject(s): Branding (Marketing)General Note: Includes index
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Book Shelves 		HF 5415.1255 M667S (Browse shelf) Available 201310250022

Includes index

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