Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo.
By: Chevalier, Michel.
Contributor(s): Mazzalovo, Gerald.
Material type:
BookPublisher: Singapore : Wiley, 2012Edition: 2nd ed.Description: 316 p. : ill.ISBN: 9781118171769.Call No.:
HD 69 .B7
C438L 2012
Subject(s): Brand name products -- Management | Branding (Marketing) | Luxuries -- MarketingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 69 .B7 C438L 2012 (Browse shelf) | Checked out | 2025-01-14 | 201310300001 |
| Main Campus Book Shelves | HD 69 .B7 C438L 2012 (Browse shelf) | Available | 2015000001601 |
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Includes bibliographical references and index
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