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Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.

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BookPublisher: New York, N.Y. : Palgrave Macmillan, c2013Description: 234 p.ISBN: 9781137278517.Call No.: HF 5415.1255 G544C Subject(s): Branding (Marketing) | Business communication -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and index

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HF 5415.1255 G544C (Browse shelf)	Available		201311050013

Includes bibliographical references and index

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