Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet.
By: Van Praet, Douglas.
Material type:
BookPublisher: New York, N.Y. : Palgrave Macmillan, 2012Description: 274 p.ISBN: 9780230341791.Call No.:
HF 5415.32
V366U
Subject(s): Consumer behavior -- Psychological aspects | Marketing -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.32 V366U (Browse shelf) | Available | 201404230003 |
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| HF5415.32 S673I 2017 Inside the mind of the shopper : | HF5415.32 S746T Think like your customer : | HF5415.32 T372Y You will be satisfied | HF 5415.32 V366U Unconscious branding : | HF5415.32 V473C 2016 Creating value with big data analytics : | HF5415.32 W342P Preference externalities : an empirical study of who benefits whom in differentiated product markets | HF5415.32 W444C Consumer behavior |
Includes bibliographical references and index
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