Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

By: Dooley, Roger, 1952-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2012Description: 286 p.ISBN: 9781118113363.Call No.: HF 5415.12615 D664B Subject(s): Neuromarketing | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Consumers -- PsychologyBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.12615 D664B (Browse shelf) Available 201404230004

Includes bibliographical references and index

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