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Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

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BookPublisher: London : Kogan Page, c2014Description: 218 p. : ill.ISBN: 9780749470012.Call No.: HF 5415.1255 G346B Subject(s): Branding (Marketing) | Brand name products | Logos (Symbol) | Corporate imageBibliography, etc. Note: Includes bibliographical references and index

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HF 5415.1255 G346B (Browse shelf)	Available		201404230006
Main Campus Book Shelves	HF 5415.1255 G346B (Browse shelf)	Available		201404230005

Includes bibliographical references and index

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