Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

By: Gains, Neil.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, c2014Description: 218 p. : ill.ISBN: 9780749470012.Call No.: HF 5415.1255 G346B Subject(s): Branding (Marketing) | Brand name products | Logos (Symbol) | Corporate imageBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.1255 G346B (Browse shelf) Available 201404230006
Main Campus
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HF 5415.1255 G346B (Browse shelf) Available 201404230005
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HF5415.1255 G322B 2015 Brand psychology : HF5415.1255 G344B Brands & rousers : HF 5415.1255 G346B Brand esSense : HF 5415.1255 G346B Brand esSense : HF 5415.1255 G544C Capture the mindshare and the market share will follow : HF 5415.1255 G662U Uprising : HF5415.1255 G725A The ad-free brand :

Includes bibliographical references and index

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