Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.
By: Gains, Neil.
Material type: BookPublisher: London : Kogan Page, c2014Description: 218 p. : ill.ISBN: 9780749470012.Call No.: HF 5415.1255 G346B Subject(s): Branding (Marketing) | Brand name products | Logos (Symbol) | Corporate imageBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.1255 G346B (Browse shelf) | Available | 201404230006 | |
Main Campus Book Shelves | HF 5415.1255 G346B (Browse shelf) | Available | 201404230005 |
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HF5415.1255 G322B 2015 Brand psychology : | HF5415.1255 G344B Brands & rousers : | HF 5415.1255 G346B Brand esSense : | HF 5415.1255 G346B Brand esSense : | HF 5415.1255 G544C Capture the mindshare and the market share will follow : | HF 5415.1255 G662U Uprising : | HF5415.1255 G725A The ad-free brand : |
Includes bibliographical references and index
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