Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.
By: Zurawicki, Leon.
Material type: BookPublisher: [Berlin] : Springer, c2010Description: 273 p. : ill.ISBN: 9783540778288.Call No.: HF5415.32 Z872N Subject(s): Consumer behavior | Marketing -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415.32 Z872N (Browse shelf) | Available | 201405160001 |
Includes bibliographical references and index
There are no comments for this item.