Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila.
By: Champniss, Guy.
Contributor(s): Rodes Vila, Fernando.
Material type:
BookPublisher: Chichester : Wiley, 2011Description: 290 p. : ill.ISBN: 9781119976677.Call No.:
HF5415.1255
C425B 2011
Subject(s): Branding (Marketing) -- Social aspects | Social responsibility of businessBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 C425B 2011 (Browse shelf) | Available | 2014000003541 |
Includes bibliographical references and index.
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