Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
By: Proulx, Mike.
Contributor(s): Shepatin, Stacey.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2012Description: 272 p.ISBN: 9781118167465.Call No.:
HM742
P768S
Subject(s): Television programs -- Internet marketing | Online social networksBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HM742 P768S (Browse shelf) | Available | 2014000003546 |
Includes bibliographical references and index.
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