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Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

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BookPublisher: San Francisco, Calif. : Jossey-Bass, c2014Description: 214 p.ISBN: 9781118647684.Call No.: HF5415.324 Y377D Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and index.

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HF5415.324 Y377D (Browse shelf)	Available		2014000002246
Main Campus Book Shelves	HF5415.324 Y377D (Browse shelf)	Available		2014000002247

Includes bibliographical references and index.

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