Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.

By: Savar, Avi, 1973-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2013Description: 242 p. : ill.ISBN: 9781118480182.Call No.: HF5414 S282C Subject(s): Social marketing | Internet marketingBibliography, etc. Note: Includes bibliographical references and index.
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Main Campus
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HF5414 S282C (Browse shelf) Available 2014000002922
Main Campus
Book Shelves
HF5414 S282C (Browse shelf) Available 2014000002923

Includes bibliographical references and index.

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