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Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson.

By: Richardson, Brendan.
Material type: materialTypeLabelBookPublisher: Basingstoke : Palgrave Macmillan, 2013Description: 184 p. : ill.ISBN: 9780230368828.Call No.: HF5415 R523T 2013 Subject(s): Marketing -- Social aspects | Branding (Marketing) | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexes.
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Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HF5415 R523T 2013 (Browse shelf) Available 2015000001328
Main Campus
Book Shelves 		HF5415 R523T 2013 (Browse shelf) Available 2015000001861

Includes bibliographical references and indexes.

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