Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson.
By: Richardson, Brendan.
Material type: BookPublisher: Basingstoke : Palgrave Macmillan, 2013Description: 184 p. : ill.ISBN: 9780230368828.Call No.: HF5415 R523T 2013 Subject(s): Marketing -- Social aspects | Branding (Marketing) | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexes.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 R523T 2013 (Browse shelf) | Available | 2015000001328 | |
Main Campus Book Shelves | HF5415 R523T 2013 (Browse shelf) | Available | 2015000001861 |
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HF5415 R362E Effective marketing | HF5415 R366G The great marketing turnaround : the age of the individaul-and how to profit from it | HF5415 R523T 2013 Tribal marketing, tribal branding : | HF5415 R523T 2013 Tribal marketing, tribal branding : | HF5415 R53B Bottom-up marketing | HF5415 R53B Bottom-up marketing | HF5415 R53B Bottom-up marketing |
Includes bibliographical references and indexes.
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