Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton.
By: Kaufman, Ira Morton.
Contributor(s): Horton, Chris.
Material type: BookPublisher: New York, New York : Routledge, 2015Description: 353 pages : illustation.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415716758.Call No.: HF5415.1265 K383D 2015 Subject(s): Internet marketing | Marketing -- ManagementBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1265 K383D 2015 (Browse shelf) | Available | 2015000001325 | |
Main Campus Book Shelves | HF5415.1265 K383D 2015 (Browse shelf) | In transit from Main Campus to City Campus since 2022-04-19 | 2015000001326 |
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HF5415.1265 K364B Branding.com : online branding for marketing success | HF5415.1265 K364B Branding.com : online branding for marketing success | HF5415.1265 K383D 2015 Digital marketing : | HF5415.1265 K383D 2015 Digital marketing : | HF5415.1265 K427S Social media marketing for dummies : | HF5415.1265 K476L 2015 Likeable social media : | HF5415.1265 K534S Strategic electronic marketing : managing e-business |
Includes bibliographical references and index
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