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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

By: Mooij, Marieke K. de, 1943-.
Material type: materialTypeLabelBookPublisher: Los Angeles, Calif. : SAGE, c2014Edition: 4th ed.Description: 395 p. : ill. (some col.).ISBN: 9781452257174.Call No.: HF5415.127 M664C 2014 Subject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studiesBibliography, etc. Note: Includes bibliographical references and index.
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Main Campus
Book Shelves 		HF5415.127 M664C 2014 (Browse shelf) Available 2015000001596
Main Campus
Book Shelves 		HF5415.127 M664C 2014 (Browse shelf) Available 2015000001855

Includes bibliographical references and index.

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