Power branding : leveraging the success of the world's best brands / Steve McKee.
By: McKee, Steve.
Material type: BookPublisher: New York, N.Y. : Palgrave Macmillan, 2014Description: 246 p.ISBN: 9781137278845.Call No.: HF5415.1255 M324P 2014 Subject(s): Branding (Marketing) | Brand name productsBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1255 M324P 2014 (Browse shelf) | Available | 2015000001597 | |
Main Campus Book Shelves | HF5415.1255 M324P 2014 (Browse shelf) | Available | 2015000001856 |
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HF5415.1255 M322O 2016 100 great branding ideas / | HF5415.1255 M323B 2012 Brand is a four letter word : positioning and the real art of marketing / | HF5415.1255 M324P 2014 Power branding : | HF5415.1255 M324P 2014 Power branding : | HF5415.1255 M326O 2015 The only book you will ever need on branding to start, run and grow your business / | HF 5415.1255 M373O The on-demand brand : | HF5415.1255 M463U 2014 Ultimate branding / |
Includes bibliographical references and index.
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