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Aaker on branding : 20 principles that drive success / David Aaker.

By: Aaker, David.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Morgan James Publishing, 2014Description: 208 p. : ill.ISBN: 9781614488705.Call No.: HF5415.1255 A243A 2014 Subject(s): Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.1255 A243A 2014 (Browse shelf) Available 2015000001858

Includes bibliographical references and index

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