The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson.
By: Simpson, Anna.
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, 2014Description: 190 p.ISBN: 9781137351814.Call No.:
HD69.B7
S556B 2014
Subject(s): Brand name products -- Management | Consumer satisfaction | Social responsibility of businessBibliography, etc. Note: Includes bibliographic references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 S556B 2014 (Browse shelf) | Available | 2015000001927 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69 .B7 R623L 2005 Lovemarks : | HD69 .B7 R644A 2015 Asian brand strategy : building and sustaining strong global brands in Asia / | HD69 .B7 S444W What's your BQ? : | HD69.B7 S556B 2014 The brand strategist's guide to desire : | HD69.B7 S624 2014 The social brand : | HD69 .B7 S646C Conquering consumerspace : | HD69 .B7 S646C Conquering consumerspace : |
Includes bibliographic references and index.
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