Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.
By: Gabay, Jonathan [author].
Material type:
BookPublisher: London : Kogan Page, 2015Description: 430 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749471736.Call No.:
HF5415.1255
G322B 2015
Subject(s): Branding (Marketing) -- Psychological aspects | Brand name products -- Psychological aspects | Customer loyalty | Corporate imageBibliography, etc. Note: Includes index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 G322B 2015 (Browse shelf) | Available | 2015000002685 |
Includes index.
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