What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall.
Contributor(s): Kendall, Nick.
Material type:
BookPublisher: London : Kogan Page, 2015Description: 416 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749472627.Call No.:
HF5415.1255
W427 2015
Other title: What is a 21st century brand? : new thinking from the next generation of agency leaders.Subject(s): Branding (Marketing) | Brand name productsBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 W427 2015 (Browse shelf) | Available | 2015000002686 |
Includes bibliographical references and index
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