The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity / Nathalie Laidler-Kylander and Julia Shepard Stenzel.
By: Laidler-Kylander, Nathalie.
Contributor(s): Stenzel, Julia Shepard.
Material type:
BookPublisher: San Francisco, Calif. : Jossey-Bass, 2014Edition: First ed.Description: 214 p. : ill.ISBN: 9781118555835.Call No.:
HD62.6
L342B 2014
Subject(s): Nonprofit organizations -- Management | Nonprofit organizations -- MarketingBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD62.6 L342B 2014 (Browse shelf) | Available | 2015000002689 |
Includes bibliographical references and index.
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