Basics of branding : a practical guide for managers / Jay Gronlund.
By: Gronlund, Jay.
Material type:
BookSeries: Publisher: New York, N.Y. : Business Expert Press, 2013Edition: First ed.Description: 194 p. : ill.ISBN: 9781606495926.Call No.:
HF5415.1255
G766B 2013
Subject(s): Branding (Marketing) | Brand name products | Product managementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 G766B 2013 (Browse shelf) | Available | 2015000002694 |
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| HF 5415.1255 G662U Uprising : | HF5415.1255 G725A The ad-free brand : | HF5415.1255 G725A The ad-free brand : | HF5415.1255 G766B 2013 Basics of branding : | HF5415.1255 H344R Romancing the brand : | HF5415.1255 H344R Romancing the brand : | HF5415.1255 H377A Archetypes in branding : |
Includes bibliographical references and index
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