Estimation of willingness-to-pay : theory, measurement, application / Christoph Breidert ; with a foreword by Thomas Reutterer
By: Breidert, Christoph.
Material type: BookSeries: Gabler edition wissenschaft.Publisher: Wiesbaden : Deutscher Universitäts-Verlag, 2015Description: xx, 135 pages : ill.ISBN: 9783835003996.Call No.: HF5415.349 B734E 2015 Subject(s): Willingness to payBibliography, etc. Note: Includes bibliographical referencesNo physical items for this record
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HF5415.335 J324B Business process mapping : | HF5415.335 O448S 2015 Satisfaction : | HF5415.335 V387C Customer statisfaction measurement simplified : | HF5415.349 B734E 2015 Estimation of willingness-to-pay : theory, measurement, application / | HF5415.35 H377B 2008 Brand you / | HF5415.35 S646M 2015 Marketing : real people, real choices / | HF5415.35 S646M 2015 Marketing : real people, real choices / |
Includes bibliographical references
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