The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske
By: Malone, Chris.
Contributor(s): Fiske, Susan T.
Material type:
BookPublisher: San Francisco : Jossey-Bass, c2013Edition: First edition.Description: xii, 196 p : ill.ISBN: 9781118611319.Call No.:
HF5415.32
M346H 2013
Subject(s): Consumer behavior | Marketing |x Psychological aspectsBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index
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