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Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

By: Riezebos, Rik.
Contributor(s): Grinten, Jaap van der.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2012Description: xv, 191 p. : ill.ISBN: 9780415665193.Call No.: HF5415.15 R539P 2012 Subject(s): Product management | Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexes
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Main Campus
Book Shelves 		HF5415.15 R539P 2012 (Browse shelf) Available 2015000004112

Includes bibliographical references and indexes

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