Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
By: Moriarty, Sandra E. (Sandra Ernst) [author].
Contributor(s): Mitchell, Nancy [author] | Wells, William [author].
Material type:
BookPublisher: Boston : Pearson, 2015Edition: Tenth edition, Global edition.Description: 669 pages : illustrations (chiefly color).Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292017396.Call No.:
HF5823
M674A 2015
Other title: Advertising and IMC | Advertising & integrated marketing communication.Subject(s): AdvertisingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus The Circulation Desk | HF5823 M674A 2015 (Browse shelf) | Checked out | 2024-08-05 | 2015000004028 |
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Includes bibliographical references and index
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