Basics of licensing : 2012-13 edition / Gregory J. Battersby, Danny Simon.

By: Battersby, Gregory J.
Contributor(s): Simon, Danny.
Material type: materialTypeLabelBookPublisher: Norwalk, Conn. : Kent Press, ©2012Description: xvi, 268 p. : ill.ISBN: 9780983096337.Call No.: HF5429.255 B377B 2012 Other title: Basics of licensing : how to extend brand and entertainment properties for profit.Subject(s): Licensed products -- Handbooks, manuals, etc | License agreements -- Handbooks, manuals, etc | Merchandise licensing -- Handbooks, manuals, etc | Licenses -- United States | License agreements -- United States
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HF5429.255 B377B 2012 (Browse shelf) Available 2016000003763

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