Marketing cases from emerging markets / Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis, editors.

Contributor(s): Mutum, Dilip S [ed.] | Roy, Sanjit Kumar [ed.] | Kipnis, Eva [ed.].
Material type: materialTypeLabelBookPublisher: Heidelberg : Springer, c2014Description: ix, 167 p. : ill.ISBN: 9783642368608.Call No.: HF5415.12.D44 M374 2014 Subject(s): Marketing -- Developing countries -- Case studiesBibliography, etc. Note: Includes bibliographical references
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HF5415.12 .D44 M374 2014 (Browse shelf) Available 2016000003221

Includes bibliographical references

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