Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen, Chris Rowley.

Contributor(s): Nguyen, Bang [editor.] | Rowley, Chris, 1959- [editor.].
Material type: materialTypeLabelBookSeries: Copyright date: Amsterdam : Elsevier, ©2015Description: xxvi, 309 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780081000977.Call No.: HF5415.12.A78 E834 2015 Other title: Incorporating fairness management.Subject(s): Export marketing -- Moral and ethical aspects -- Asia | Marketing -- Asia | Marketing -- Moral and ethical aspects -- Asia | Social marketing -- AsiaBibliography, etc. Note: Includes bibliographical references and index.
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HF5415.12.A78 E834 2015 (Browse shelf) Available 2016000003238

Includes bibliographical references and index.

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