Brands with a conscience : how to build a successful and responsible brand / [edited by] Sandra Horlings and Nicholas Ind.

Contributor(s): Horlings, Sandra [editor.] | Ind, Nicholas [editor.].
Material type: materialTypeLabelBookPublisher: London : KoganPage, 2016Description: xiii, 224 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749475444.Call No.: HD60 B726 2016 Subject(s): Social responsibility of business | Business ethicsBibliography, etc. Note: Includes bibliographical references and index
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HD60 B726 2016 (Browse shelf) Available 2016000004819

Includes bibliographical references and index

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