Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery
Contributor(s): Fournier, Susan [editor] | Breazeale, Michael [editor] | Avery, Jill [editor].
Material type:
BookPublisher: London : Routledge, 2015Description: xxxix, 435 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138786837.Call No.:
HD69.B87
S776 2015
Subject(s): Brand name products | Brand loyalty | Branding (Marketing) | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B87 S776 2015 (Browse shelf) | Checked out | 2025-01-14 | 2016000005110 |
Includes bibliographical references and indexes
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