Creating and marketing new products and services / Rosanna Garcia.
By: Garcia, Rosanna.
Material type: BookPublisher: Boca Raton : CRC Press, c2014Description: 412 p : ill.ISBN: 9781482203608.Call No.: HF5415.153 G372C 2014 Subject(s): New products | Marketing research | Product designBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.153 G372C 2014 (Browse shelf) | Available | 2016000004135 | |
Main Campus Book Shelves | HF5415.153 G372C 2014 (Browse shelf) | Available | 2016000005519 |
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HF5415.153 E924H 2014 Hooked : | HF5415.153 F443N The new products workshop : hand-on tools for developing winners | HF5415.153 F692C Corporate innovation : marketing and strategy | HF5415.153 G372C 2014 Creating and marketing new products and services / | HF5415.153 G372C 2014 Creating and marketing new products and services / | HF 5415.153 G842 A guide to open innovation and crowdsourcing : | HF5415.153 J663N New product development : an introduction to a multifunctional process |
Includes bibliographical references and index.
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